A blog management service for brands that want to stay visible

You know blogging is an effective long-term marketing strategy, but you don’t have the time, skills, or desire to deal with it – that’s where I come in.

Me typing on computer for blog management services

More Than Words on a Google Doc

My blog management services aren’t just words on a Google doc. It’s entirely done for you.
Over the last six years, I’ve created an impactful 5-step process to help you show up on Google and AI, reach your target audience, and generate strong leads.

Step 1: Brand Research

I dive deep into your brand to learn what you offer, who you help, and how you want to be known. This will help shape content that speaks directly to your target audience and aligns with your expertise and goals.

Step 2: Content Audit

If you already have a blog, I’ll review your existing posts to assess performance and identify content gaps. This ensures your future posts build on what’s working and fill in what’s missing.

Step 3: Content Strategy

I perform keyword and competitor research to build a customer-focused content roadmap that helps us reach your target audience and support your business goals.

Step 4: Blog Content

I write no-fluff, value-packed blog content that ranks on search engines, shows up in AI tools, reaches your target market, and turns readers into clients or customers.

(includes words, reliable sources, visuals, SEO optimization, and hitting publish)

Step 5: Blog Maintenance

I monitor blog performance using analytics, making updates as needed and using data to guide future content decisions. This helps keep your blog relevant, strategic, and results-driven.

notebook, coffee, and laptop

Each package includes everything from start to finish — strategy, writing, search engine and AI optimization, formatting, and uploading.

All packages require a minimum three-month commitment to help establish a strong foundation for your blog.

  • $345 for 1 monthly blog post

  • $680 for 2 monthly blog posts

  • $1,340 for 4 monthly blog posts

Investment for Blog Management Services

Blog management services aren’t one-size-fits-all. I’m happy to customize my work to meet you where you are.

Case Studies for My Blog Management Services

250 to 3,400 Monthly Organic Visitors + ROI With Online Sales

Problem
Minimal brand awareness & not hitting sales goals

When I started working with my client, their new website was barely getting traffic yet. They were eager to increase brand awareness and use their blog to sell their products while they slept.

Solution
Start a blog to reach their target audience and encourage sales

I did brand research, created a content strategy, and started publishing four blog articles per month.

Result 
250 to 3.4K monthly traffic growth and ROI

In six months, my client's organic website visitors grew from 250 to 3,400 per month. This led to an increase in sales that helped bring a return on investment for blog management services.

Problem
Decent website traffic, low bookings

Although my client was getting decent website traffic when we met in October 2021, they weren't reaching their booking goals. They wanted to grow their business but needed to reach their target market and encourage their ideal clients to book their services.

Solution
Revamp website copy for better SEO and start a blog

After doing brand research and a content audit, I updated their website copy. Then, I created a content strategy and started publishing weekly blog posts.

300% Website Traffic Increase & Continuously Booked-Out Services

Result 
+300% growth and booked-out services

In just over a year, my client’s website saw a 300% increase in monthly organic website traffic. Their services are also continuously booked out, and they’ve added a new income stream with an online store. 

organic traffic in most recent months

Blogging works for all brands.

With billions of Google and LLM (large language models like ChatGPT) searches daily, a blog is one of the best ways to reach your target audience. No matter your offers, blog content can help you build trust and generate strong leads when people visit your website. 

A blog management service means you don’t have to do it alone.

If you’re running a business, your to-do list is long enough. I can take all blogging tasks off your hands so you can focus on other parts of your business — or have more time to enjoy life.

Blog management services are for you if you:

  • Want to reach the right audience without or in addition to paid ads or social media marketing

  • Don’t have the time, energy, or skills to keep up with a blog

  • Are ready to invest in a blog manager who knows what they’re doing

  • Understand the power of blogging and want a strategy that works

me looking and smiling at camera while holding computer
me looking away smiling and holding computer

Who I Am

I'm an SEO writer and consultant who loves traveling, spending time outdoors, my dogs, and coffee.

I can write blogs in my sleep, and I'm obsessed with the power of SEO and content marketing.

I'm passionate about helping brands that inspire the good life meet their business goals, so they can live a life they love.

Who You Are

You’re a brand that inspires the good life – whatever that looks like for you and your audience.

You’re ready to invest in a blog management service that can help you use your website to reach more people and meet your goals.

You want to work with a content marketer who doesn’t bother with hustle culture but works hard to create an organic workflow that makes an authentic difference.

Ready to implement an SEO blog strategy that actually works?

Client Experiences & Kind Words

  • “We've been working with Polly for almost three years, and she's helped us reach 18,000 monthly organic website visitors. She's the person you need for anything related to website copywriting, SEO, and content marketing. She's helped us write website copy and optimize two sites for SEO. She also manages our blog content and SEO strategy for both websites and writes weekly articles. Polly is a true content writing and SEO expert and will lead your marketing projects into the best investment you can ever make within your marketing strategy. We're amazed by her professionalism and industry knowledge and couldn't be happier.”

    Damien, Co-Founder at Oakwell Beer Spa

  • “Polly has been writing for my elopement + intimate wedding photography business for 2.5 years now. With her hard work, I now receive 50% of my annual clients through Google! If you're looking to grow your SEO and Google reach so that you can be more hands off and focus on your business, hiring Polly is the solution! Polly offers exceptional organization in her business while remaining kind and professional. With these specific skills, it makes working so closely with her each month not only a breeze, but fun! If you're still on the fence about hiring her, let this be the convincing review you need!”

    Brooke, Owner and Photographer at Among the Pines Photography

  • "Working with Polly has been one of the most easeful and aligned experiences I’ve had in my 15+ years of professional life. As someone whose entire body of work revolves around words, I needed a copywriter who wouldn’t just “write,” but someone who could truly honor the flow of words and what they represent in my work. Polly brings that rare blend of authenticity, calm clarity, and genuine craft. I often say, if you want calm marketing, reach out to Polly. :) Her presence is steady, thoughtful, and deeply grounded. Nothing is overcomplicated. She gets the job done with structure, and the results speak for themselves whether in growth, clarity, or how your voice comes alive on the page. She’s currently my go-to copywriter for all new projects"

    Chandresh, Spiritual Mentor & Podcast Host

  • "Polly is an SEO expert and a fantastic writer. Her results speak for themselves!! She's taught SEO workshops for the writers in my coaching community and they've all learned so much from her. I'm definitely going to hire her for more workshops. Polly is a great asset for any business working on their SEO!"

    Rachel, Freelance Writing Coach at Meltzer Seltzer

FAQs

  • I primarily work with small business owners and service providers. I’ve worked in various spaces, including travel, outdoor, education, skincare, beer, and wellness.

    If your mission is for your audience to experience the good life, and I support what you do, I’m here for you!

  • My niche is blog management services for brands that inspire the good life – meaning I write for lifestyle brands that foster the good things in life: travel, wellness, outdoors, etc.

    I only take on work for topics I'm familiar with and support.

    This is for two reasons: I want to write informed content and enjoy my work.

    I also know SEO like the back of my hand and am a go-to SEO blog writer. I also stay up to latest trends, including AI overviews and LLMs like ChatGPT to ensure your content gets seen.

  • My primary goal is to help you get found — both by Google and by AI tools like ChatGPT.

    I do this by writing articles that are clear, helpful, and strategically optimized with the right keywords and structure. I might include quick-answer sections, easy-to-scan lists, or common questions that Google and AI tools can easily pull from.

    While I can’t guarantee rankings, I stay up to date on what works so your content has the best possible chance of being seen.

  • No problem! Simply reach out and say just that. I’ll ask a few questions and tell you exactly how I can help.

    I also offer a power hour call if you' want to dip your toes in and get more clarity. This is ideal if you want to learn more about using your website to grow your business.

    If you already have a blog and want to continue DIYing it, I also offer a blog audit to lead you in the right direction.

    Contact me to chat about what’s best for you!

  • I have an onboarding process where I’ll ask you questions to get to know your brand.

    I typically stick to topics I’m familiar with, but if SEO calls for writing outside of that, research is my middle name.

  • First–

    I’ll email you a questionnaire to learn more about your brand and goals.

    Then–

    We'll set up a call to iron out the final details. We can also keep all communication online – whatever works!

    Finally–

    Once we have the details sorted out, I’ll send over a contract that we'll both sign to ensure we’re on the same page with our project.

  • Payment is usually due upfront. With monthly blogging, you would pay by the 1st of the month for our work for the month ahead. For example, blogging for March would be due on March 1st.

    Once we agree on our project scope, I'll send over an invoice, and you can pay via bank transfer or debit card.

  • My blog management service usually includes 1, 2, or 4 monthly articles.

    • 1 article/month: $345

    • 2 articles/month: $680

    • 4 articles/month: $1,340

Not ready to book blog management?

“Mediocre content will hurt your brand more than doing nothing at all.”

— Joe Pulizzi