Blogging in 2025 is different – there are AI overviews, a lot of competition, and ever-changing trends. If you’re wondering how to effectively blog for more reach and conversions, you’re in the right place. Below, I’ll share the best blogging advice, such as creating a blogging workflow, sourcing topics from your community, writing with purpose, and creating a consistent schedule.

As an SEO writer and consultant, I write blog articles almost daily. While I love sharing my own blogging tips, this article covers advice from various blog writers for unique insights and experiences to help you meet your goals.

List of the best blogging advice from 13 blog writers — *Pin & save for later*

Create a Blogging Workflow

When Ieva Dalbina, Sales Copywriter for Course Creators at The Copy Sanctuary, first tried blogging for her business in 2021, she would reinvent the wheel with every blog post. She gave up three weeks in, but now she’s back with a new strategy: a blogging workflow.

I asked Ieva to share what the blogging workflow looks like, and here’s what she said:

“My Blogging Workflow is a Google Doc that lists all the tiny steps I need to take to go from an idea to a published blog post. For example, I have an entire section dedicated to every small action I need to take once I'm inside WordPress – format headings, mark affiliate links as nofollow, etc. The document is super messy, and I'm constantly updating it as I learn new things, but at least I'm no longer starting from scratch every time.”

Ieva says her Blogging Workflow has been instrumental in her putting out ten blog posts in the past six months. Best of all, two of those articles are already ranking on the first page of Google for their target keyword phrases.

Here’s a look at what Ieva’s blogging workflow looks like:

Source Topics from Your Community

Rachel Meltzer, a Freelance Writer and Business Coach at MeltzerSeltzer, recommends sourcing blog content ideas from your community. In her case, she likes to get ideas from her membership community for freelancers and LinkedIn.

Although Rachel uses Answer the Public and KeySearch to research trending topics, she has found that community-sourced topics tend to perform better in search and generate more leads.

“People who reach out to me from my blog are almost always from community-sourced ideas, and those people typically sign up for my freebies and get on my email list,” says Rachel.

Here’s a peek at Rachel’s community-sourced blog articles:

Include Visuals

Use relevant, engaging visuals to keep your audience’s attention. A few per article usually works well – you want enough to break up your content but not too many that it’s distracting.

While the best visuals will depend on your niche and topic, Rachel says she finds that including YouTube videos in her articles significantly boosts traffic. You can also include graphics made on Canva, screenshots, product images, etc. You can also use stock photos in moderation and only when they’re relevant to the topic.

SEO tip: Be sure to give your visuals a descriptive alt text. This helps website visitors using screen readers and gives Google more information about your content, which helps improve your website SEO.

Use Keywords

Heidy De La Cruz, a Podcast Host, says her best blogging advice is to research keywords to focus on for your blog articles. Then, use your keyword phrase at least a few times per article, including in your title and introduction. Using keywords has helped Heidy increase blog traffic because her target audience is finding her when they search for the phrase “podcasting SEO.”

Rachel Meyer, a Small Business Copywriter, recommends using long-tail keywords — specific three to five-word phrases with lower search volume. While there may be less traffic, these keywords attract a more targeted audience and may be easier to rank for. Rachel says this strategy has helped her and her clients’ posts rank higher and appear in featured snippets at the top of Google page one.

“I start with a content idea when doing keyword research,” says Rachel. “Then, I brainstorm various keywords I could use and run those through my keyword research tool. I look for long-tail keywords with low to medium competition and fewer than 1,000 monthly searches. This often leads me to new keywords and angles that I wouldn't have thought of without research.”

My favorite tool for keyword research is KeySearch, a user-friendly and affordable tool that offers real-time data. Try KeySearch free for seven days!

KeySearch’s keyword research tool shows you average search volume, competition score, and more:

Make Blogging Fun

Nicola Scoon, HR Writer and Owner of Self Care Cabin, says blogging should be fun – and I couldn’t agree more. Even if it’s not your favorite business task, it’s easier to prioritize when it’s at least somewhat enjoyable.

Nicola recommends:

Setting mini goals
Giving yourself rewards when you reach them
Documenting your milestones

This can help keep you going when you're bored or unmotivated. For example, your first goal might be to publish two articles in the next month or to increase your blog traffic by 5%.

Blogging can also be fun when you choose blog post ideas you're personally interested in, says Nicola. She keeps a list of 100+ topics at any time and prioritizes them based on possible traffic – but she also includes a few she would be excited to write about, even if their ranking potential is lower.

Draw From Your Own Experiences

Ciera Lamb, an SEO Content Writer and Editor at Making it Brighter, encourages you to draw from your own experiences when sourcing topics if they fit your expertise. This helps you write original and relatable content, which research shows can increase consumer support and engagement.

For example, Ciera's blog helps remote workers find balance in their life. Since she has experience working remotely, she draws from that in her content. She also uses her core experiences as inspiration for other related ideas and then does keyword research to refine them.

I also include personal experiences for most of the blog content I write – for both my own website and my clients'. When writing for clients, I often use what I know about them or their brand, or I'll have them fill in a blank or two once I've written an article for them.

Here’s an example of how Ciera draws from her experience on an article she wrote about creating the perfect remote work routine:

Establish a Consistent Posting Schedule

Heidi Beguin, a Freelance Writer at Heidi Writes, says a consistent posting schedule has helped her increase her blog reads. "The people who enjoy reading my blog know they can count on fresh content each Wednesday, even though the time I publish may vary from week to week.”

In the past, Heidi tried blogging a couple of times but gave up because life got so busy. This time around, she’s committed and wants her readers to hold her accountable. She even had someone recently mention they were excited it was Wednesday because they loved reading her blog.

My top tip for creating a consistent schedule is to be reasonable about what that looks like. Can you post weekly, bi-weekly, or monthly? Choose your blogging frequency, then add it to your calendar to increase your chances of sticking to it.

In my SEO blogging course and toolbox, I share the following content planning template that can help you plan your blogging schedule:

Blog content planning template — *Content planning template*

Write With Purpose and Clarity

“My best blogging advice is to write with purpose and clarity,” says Pam Georgiana, Brand Strategist and Writer. To do this, determine what you want your reader to know or learn from your article. Then, make sure the entire piece supports that goal.

In her content, Pam shares genuine insights and experiences that address her readers' unique pain points. To learn about their pain points, she listens to what her target audience discusses and has in conversations with clients. She reflects on her own lived experiences, too.

Pam also prioritizes understanding her audience, speaking directly to them, and making sure they feel seen to build stronger engagement. This encourages them to sign up for her email newsletter, read more content, or inquire about working together.

Consider AI Overview Features

“When I wrote my highest-performing article, I didn’t expect it to be included in AI overviews,” says Shelby Forsythia, Grief Guide, Author, and Podcast Host. I didn't even know that was an option for my blog because I didn't understand how AI overviews pulled their data. I assumed content in AI overviews were from big blogs with hundreds of thousands of readers.

What Shelby learned in retrospect was that AI overviews prioritize blogs that answer queries clearly and efficiently – and I agree because I’ve also seen the results of this. For example, someone searching “Does grief ever go away?” will receive an AI overview summary that succinctly answers this question.

When you’re writing blog articles, use straightforward, jargon-free language. Say what you need to say without unnecessary words or details. This helps you show up in the People also ask section and AI overviews, as Shelby’s article does below:

Use Your Content Across Platforms

Shelby offers another piece of blogging advice: use your content across platforms, known as hero content. She learned this concept from Gemma Bonham-Carter.

You have a piece of hero content that you create once, such as a blog, and then you repackage it for different platforms. For example, Shelby publishes one weekly article and uses the content as the script for her podcast/YouTube channel. She also pulls from the content to create social media posts and her weekly newsletter email.

Repurposing your content across multiple platforms is an efficient and effective way to reach a broader audience. And if you have similar audiences across platforms, that's okay because your content will likely connect with them differently on each one.

Add Calls to Action

One of my go-to blogging tips is adding calls to action to every article. Many blog readers are simply reading or skimming. They might not be considering a specific action or know what to do, so it’s your job to tell them. This also makes the experience easier for them, especially if they’re interested in more support.

Calls to action may include:

Signing up for your email list
Downloading a freebie
Shopping your e-com store
Booking a discovery call
Contacting about working together
Reading additional content

In every article on my blog, I aim to include at least one freebie opt-in form, email sign-up form, and one call to action at the end of the article (e.g., contact me about working together).

Don’t Make it All About Writing

According to Kateryna Horina, Marketing & Partnerships Manager at Collaborator.pro, content creation should be a mix of research, writing, and editing.

“If you’re an experienced blogger, the writing itself shouldn’t take too long,” says Kateryna. The real time and effort lies in ensuring everything is accurate, refined, and aligned with your audience’s needs.”

Do research at the beginning of your blogging process to identify your topic, understand your audience's questions, and gather reliable sources or data. You might also do additional research during the writing process to fill in content gaps or do a fact check.

The editing process is where you refine your message, enhance clarity, and ensure your content resonates. Taking the time to fine-tune is what transforms good content into great content.

Educate in Your Meta Description

Matt McGee, Founder of SEO Savvy Agent, suggests using your meta description to begin answering the question or topic your article covers.

“For example, instead of telling people what they'll learn in your blog post, you begin to educate them in the meta description,” explains Matt. “If you have an article about 7 Curb Appeal Tips, a great meta description might be: Painting your front door and trimming shrubs effectively boost curb appeal, and there's more you can do to make a great first impression when selling your home."

Matt says Google tends to like descriptions like this, likely because they encourage more clicks since readers know you’re offering helpful content. I also use this strategy for my articles, as you can see below, where I share a few motivation tips in my meta description for an article on that topic.

Blog article meta title and description on Google — *Meta title and description on Google*

Join a Blogging Community

When Anjali Kay, Blogger and Blog Coach at This Splendid Shambles started blogging in 2009, she had no idea what she was doing and didn’t have many people to turn to for advice. As soon as she made blogging friends, everything changed.

A blogging community helped Anjali ask questions in a safe, supportive space and exchange blogging feedback and opinions with those on a similar journey. This helped her build the confidence she needed to whip her blog into shape and start seeing results – more traffic, connections, sales, and more.

Anjali offers a monthly membership for women in blogging. I also offer a community for my SEO blogging course.

Best Blogging Advice: Conclusion

I hope you found this article helpful and look forward to using these unique blogging tips. For successful blogging, focus on relevant topics, share engaging and clear content, and optimize for SEO. Sourcing community topics, doing keyword research, and writing with clarity can help you do this.

If you'd like more support in reaching your goals, explore my blogging offers or reach out to inquire about working together.

The Best Blogging Advice from 13 Blog Writers for 2025