Write a Blog for Business Growth (Why & How)
Updated: October 5th, 2023
Blogs are a powerful business tool.
Having a blog on your business website can bring you 50% more website traffic. In this article, I’m sharing why and how to write a blog for business growth.
I’ve been writing blogs for my own business and clients for more than five years. I’ve seen results that include 15,000 organic website clicks per month and a 300% increase in website traffic.
Whether you’re new to blogging or want to up your game, this article is a stepping stone.
Is blogging important for a business?
Blogs are incredibly important for business. Whether you’re a Fortune 500 company or a small business, a blog helps you increase website traffic and build trust with your audience.
Businesses with a blog generate almost 70% more leads per month than companies that don’t blog.
Blog Benefits for Business
With a blog, you can:
Increase website traffic
Show your expertise
Market on a budget
Build a trusted audience
Increase Website Traffic
An SEO-friendly blog helps you increase website traffic and grow your audience.
When you optimize blogs for SEO (search engine optimization), Google shows your content to readers searching for what you’re writing about. For example, you may write a blog post about skincare for oily skin if you’re a skincare business. If someone searches for this and finds your blog, they could become a new customer.
I help my client publish four articles per month, and they recently got 42,000 organic website visitors in three months.
Website traffic results from Google Search Console
Show Your Expertise
Blogging for your business lets you talk about your product(s) or service(s). You can also share solutions to problems your target audience faces.
This builds trust and lets you show your audience you know what you’re talking about. When you show up as an expert, people are more likely to trust and buy from you.
Market on a Budget
Marketing is often the most expensive aspect of running a business. Blogging is one of the most affordable marketing strategies.
Blogs are evergreen, so once you spend money on a blog writer or time doing it yourself, that’s it.
Of course, you’ll want to blog consistently over time for the best results, but I have blogs I wrote years ago that still bring website traffic and conversions.
Build a Trusted Audience
As you write more articles and grow your audience, you can build a trusted community.
Keep your audience in the loop by:
Starting an email newsletter and sharing new blog posts – I love Flodesk for email marketing
Share article links on your social media
Encourage readers to leave a comment on your articles
Build a community through your business blog by sharing details about your product(s) or service(s), how you can help solve their problems, and upcoming offers or launches.
Keep your blog informative and fun
Do small businesses need a blog?
Every business, especially small businesses, should have a blog. A blog can help you increase your visibility and stand out from your competition. You can use your blog to reach more people and make more sales to grow your business.
How do I write a business blog?
To write a business blog, identify how you can help your audience. Then, identify a few content pillars (overall topics) you can write about to offer value to your audience. Use a keyword research tool (use code KSDISC for 20% off) to find high-traffic keywords and use these to write articles that help your audience.
Check out my course for a blog writing start-to-finish roadmap.
Tips for Writing a Blog for Business Growth
When you’re writing a business blog, you must:
Identify your target audience. Who can you help, and how can you help them?
Establish your brand voice. Be consistent with your tone of voice. Is your brand serious, quirky, somewhere in the middle?
Plan your content. Creating a content plan helps you stay consistent and drive results. See my blog toolbox for a customizable content planning template.
Write authentic, reader-friendly articles. Avoid boring, repetitive content (aka AI). Instead, write articles that share personal experiences, examples, and useful information. Keep sentences and paragraphs short for good readability.
Include relevant calls to action (CTAs). Tell your reader exactly what to do next with 1-3 CTAs throughout your article (i.e., schedule a call, explore a service, shop products).
Check your blog’s performance. Use Google Search Console to keep up with how your blog is doing. This is a free tool that shares information about your website and audience.
Google Search Console lets you check your blog’s performance
What should I write about in my business blog?
Your business blog should discuss topics related to your offers and your audience’s pain points.
For example, I’m a website copywriter and consultant, so I write content that helps my readers create and update their websites for better results.
If you want to start a travel blog, you might write articles with travel tips, itineraries, etc.
Tips for coming up with topics to write about:
Identify questions customers or clients have asked you before
Determine what you can help your audience with
Poll your social media followers
Look at competitor blogs for inspiration
Use answerthepublic.com for ideas
If you already have a blog, you can look at previous articles that have performed well and expand on these topics.
Final Thoughts on a Blog for Business Boost
I hope this article inspired you to start blogging for business success. I’ve worked with over a hundred businesses and have seen blogging drive excellent results many times.
You can use your blog to grow your audience, boost website traffic, and generate strong leads.
If you have more questions about your website and blog, check out my Website Consultation service.
