notebook on table and person typing or blogging on laptop

Blogging might not be the newest marketing trend, but it’s still one of the most effective. While platforms like social media and AI tools are often unpredictable, the advantages of blogging like brand awareness and building trust offer lasting benefits that continue to grow with your business.

The problem is, many business owners feel overwhelmed by the options and aren’t sure which ones are actually worth the investment. But here’s the thing: Google search grew by over 20% in 2024 and gets nearly 400x more traffic than ChatGPT. That means people are still actively searching for helpful content shared via blog articles.

I’ve helped nearly two hundred brands with their blogging strategy, and I use it for my own business, so I’ve seen firsthand how effective it can be.

Below, I’ll share the key benefits of blogging and how you can use them to support your long-term business goals.

What are the advantages of blogging?

Blogging can help you increase website traffic, stand apart from your competition, increase conversions, and more.

Increase website traffic

One of the biggest blogging advantages is that it helps increase website traffic by improving your visibility in search engines and LLMs, like GPT and Claude.

Every blog post is a new opportunity to rank for relevant keywords your audience is searching for, whether they’re looking for answers, inspiration, or solutions to a specific problem. The key is optimizing for short or long-tail keywords your target audience is searching for. I recommend using a keyword research tool like KeySearch for this to increase your chances of showing up in search and new people visiting your site.

Blogging also supports long-term traffic growth through evergreen content. Unlike social media posts that often disappear within days or even hours, a well-written blog post can continue bringing people to your site for months or even years. Over time, a consistent blogging strategy creates a library of valuable content for your target audience. Best of all, you can repurpose this content for other platforms, too.

One of my clients prioritized blogging and got 21,000 website clicks from organic search traffic alone in the last six months. This doesn’t include the number of website visits they also received from other traffic sources.

*Google Search Console analytics: 21.8K organic website visitors in six months*

Build brand awareness

Companies that blog get more than 50% more website traffic than those that don’t. This naturally results in more brand awareness for those who have a blog and get traffic to their website.

Think of it this way – two brands sell skincare products. One brand has a blog that attracts more website traffic. The other brand doesn’t have a blog, so there are a fewer opportunities for people to find their site.

Which of these brands will likely be more popular with consumers? The one people know about because their website shows up in search results.

When companies blog, show up for their audience, and offer value, they naturally build brand awareness and trust. This plays a big role in a customer’s decision to choose one brand over another.

Boost your website SEO

Website SEO (search engine optimization) are practices that help you show up on Google and reach your target market. This is one of my favorite advantages of blogging because I see how effective it is in my work daily.

Nearly 70% of online experiences start with a search engine like Google. Therefore, the majority of your target audience is likely on Google waiting to find your content.

Blogging helps you optimize your website for SEO because you can target keywords your audience is searching, internally link to relevant service or product pages, and create content around common questions or problems.

For example, a skincare brand might publish a blog post targeting “easy skincare routine” and link to their products. A photographer might write a post about “when to take engagement photos” and link to their booking page. These types of posts not only bring in traffic but also guide readers to take action, which can increase your conversions.

Reach new potential customers or clients

If most of your marketing efforts go toward social media, you’re not alone. Many business owners focus their energy there. But here’s something to consider: there are about 9.5 billion Google searches every minute, and many of those are people actively looking for answers, services, or products.

Unlike social media, where users are often scrolling passively, people on Google are usually in a decision-making mindset. They’re searching with intention, and when your blog content shows up, you’re reaching potential clients or customers who are looking for what you offer.

This doesn’t mean social media marketing isn’t valuable because it absolutely is. But by pairing it with blogging, you can reach a wider and more ready-to-buy audience. And when more of the right people find your website through search, you create more opportunities to book clients, sell products, and ultimately earn more money.

Stand apart from your competition

In a crowded market, blogging is one of the most effective ways to set your brand apart. Not every business takes advantage of it, which means having a blog gives you a valuable opportunity to stand out and show up consistently for your audience. This also helps you build a presence on a platform you fully control, and create evergreen content for long-term growth.

Even if you do have competitors with blogs, that doesn’t mean the opportunity is lost. Blogging is about using your unique voice and addressing your audience’s specific needs in a way only you can. For example, I manage a blog for a therapist who often ranks higher than large, high-authority sites like Psychology Today by focusing on targeted, helpful content that speaks directly to her clients’ concerns.

With the right strategy, blogging can help you rise above competition and attract the audience that’s right for your business.

Develop trust with your target audience

A business blog is one of the most powerful tools you have for building trust with your audience. When someone visits your website and sees helpful, high-quality blog content, they’re more likely to view you as credible, knowledgeable, and genuinely invested in helping them.

Unfortunately, many brands either don’t blog at all or do it in a way that feels generic and unhelpful. A valuable blog stands out and builds trust because it speaks directly to your audience’s questions, needs, and challenges.

To build trust through your blog, focus on writing clear, valuable content that directly addresses your audience’s questions and needs. Start with a strong introduction to engage readers, share real examples or data, and be authentic and relatable.

While AI tools can help you generate ideas or drafts, relying solely on AI can lead to impersonal, inaccurate content. So be sure to use this with your best discretion, and add your unique perspective and brand voice.

Grow your email list

Growing an email list is one of the top blog advantages. In fact, 80% of marketers rank email as one of their top 3 marketing channels.

Email is invaluable for long-term business success. It allows you to segment your audience, stay in touch until they're ready to buy, and nurture existing clients.

To grow your email list through your blog, offer a freebie — something valuable that gives your audience a quick win. This resource should address a specific need that motivates them to share their email. For example, I offer free guides to help business owners and bloggers with website SEO strategies.

Here are a few tips to create your freebie:

Identify a problem your audience faces and create a solution
Design your freebie in Canva or keep it simple with a Google Doc
Set up an opt-in form using an email platform (I love Flodesk for its simplicity and affordability)
Add your opt-in form to blog posts and relevant pages on your site

screenshot of Canva's freebie templates — *Canva’s freebie templates*

Increase conversions overtime

Blogging is an effective tool to boost your conversions, especially because blog readers are often in a buyer’s mindset. Your audience is actively looking for answers and solutions.

In fact, 60% of consumers say blog posts are valuable in the early stages of their buying journey. Blogs also have 3x the conversion rate of paid ads.

The key with blogging is patience and relationship-building. Conversions often don’t happen immediately, but you can nurture trust and guide potential clients or customers to take action by consistently providing helpful content and including clear calls to action, like inviting readers to join your email list or explore your offers. Over time, this approach leads to sustainable growth and a loyal customer base — which I’ve seen with my own blog and for my clients.

Create content for other platforms

While blogging is a long game, you can get quick wins by repurposing the content across multiple platforms. A blog article gives you a foundation to create related social media posts, YouTube videos, podcast episodes, email newsletters — or any other strategies you use.

This means that a single piece of well-written content can support your marketing efforts on many different channels, saving you time and helping you share a consistent message across your brand. Repurposing content this way maximizes the value of your blog and helps you reach different segments of your audience wherever they show up.

For example, I have a student who took my blogging course. She started implementing a blog strategy, and uses her articles to create YouTube videos, social media posts, and podcast episodes. Within six months, over half of her conversions come from her blog and YouTube alone.

Share important business news

While we often focus on writing SEO-friendly content that answers your audience's questions or provides valuable guides, blogging also lets you share important business news. Whether it’s a new product or offer launch, an upcoming event, or a rebranding update, your blog lets you dive deeper into these topics and keep your audience informed.

Long-form content on your blog allows you to provide more context and details, keeping your audience in the loop. For quicker engagement, you can pair this with short-form content on social media or in email newsletters, with a clear call to action directing them to the full article to learn more.

While this content may not always appear in Google search results or AI tools, it’s a great way to nurture your existing audience who play a crucial role in your business success.

Build a sustainable business

All the benefits of blogging contribute to building a sustainable business. Many of the most successful companies, like Disney, Walmart, and IKEA, have maintained blogs for years.

Why? Because blogs generate long-term traffic, boost online presence, and are one of the few online spaces you truly own.

Your website and blog is yours to control. Unlike social media platforms or other external tools, your blog content can't be taken away. This ensures it can grow with your business and continue building your brand for years to come.

Business blog examples

There are many successful businesses with a blog. The following blogs are each for clients I work with. We prioritize blog content that can show up in search and on AI to increase reach and conversions.

Virgin Kayak Tours - A local kayaking company with location-based content
Oakwell Cosmetics - A skincare brand with wellness and skin-related content
Among the Pines Photography - An adventure photographer with travel and photography-focused content

Advantages of blogging: FAQs

Learn more about blogging benefits with answers to common questions below.

Do bloggers make any money?

Bloggers can make money through various revenue streams, including ads, affiliate marketing, and sales. While the income can vary greatly depending on traffic, niche, and strategy, many successful bloggers earn full-time incomes. You can similarly earn money for your business by implementing a blog marketing strategy. However, successful blogging requires consistent effort, valuable content, and a growing audience to build up significant revenue over time.

Is blogging really worth it?

Blogging can absolutely be worth it, but it depends on your goals. If you want to build an audience, establish authority, or drive organic traffic to your business, blogging is an effective tool. The key is to consistently create high-quality content that resonates with your target audience and aligns with SEO practices.

Why does blogging matter?

Blogging matters if you want to increase your online visibility and get more eyes on your business. Regularly posting high-quality, keyword-optimized articles allows Google to see the value of your site, the services you offer, and who you help. It also helps you show up on AI tools, like ChatGPT, so more people can find you. These efforts can ultimately lead to more conversions and business growth.

What are the disadvantages of blogging?

The main disadvantages of blogging are the skills required and the time it takes to see results. Creating content that ranks well on search engines and also engages your audience takes expertise in SEO, writing, and content strategy. However, you can learn this with practice or hire support for additional help.

Blogging is also a long game. It can take several months or even up to a year to see significant traffic and conversions. While you’ll need consistency and patience, your efforts can be worth it for long-term success.

What’s the best blogging platform?

The best blogging platform really depends on your needs and preferences, but Squarespace is a a solid choice for many bloggers due to its ease of use and customizable templates.

WordPress is also a favorite for those who want more customization and control, while Wix is a great option for beginners.

Choose a platform that offers the features you need—such as SEO tools, mobile optimization, and scalability.

Is blogging better than social media?

Blogging can be more effective than social media for certain goals, especially when it comes to conversions. While social media is great for building connections and brand awareness, blogs tend to target users who are actively searching for specific information on Google or AI tools.

If your blog content aligns with search intent, it’s much easier to convert readers into customers. Plus, unlike social media posts, blogs provide long-term value, staying accessible and searchable over time.

Advantages of blogging: conclusion

Blogging for business is one of the best strategies for long-term, sustainable growth. When you have a blog, you can increase reach, brand awareness, and conversions.

If you want to learn how to DIY your blog, check out my SEO blogging course, a start-to-finish roadmap that teaches you everything you need to know about writing SEO-friendly blogs. For more done-for-you support, explore my blog management service.

11 Proven Advantages of Blogging in 2025