Website Copywriting Services for More Traffic, Leads, and Visibility

Is your website attracting strong leads and encouraging them to reach out? If not, let’s fix that.

I offer website copywriting services to help you show off your amazing brand, appear in Google and AI search, and encourage your audience to take action.

Polly Clover, website copywriter, typing on laptop and smiling at camera

Why Your Website Copy Actually Matters

Your website should be working for you, even when you’re offline. If it’s not generating traffic and leads, it’s not doing its job.

An effective website marketing strategy requires copy that:

  • Helps you show up in search engines and AI tools

  • Connects with your target audience

  • Guides your ideal client or customer toward taking action

Without clear, strategic copy, people get confused and leave your site — or never find you in the first place.

SEO Website Copywriting Services & Rates

This isn't just writing words for your website. It's strategic, SEO-focused copywriting designed to bring in organic traffic and generate strong leads.

I write and edit home, about, services, sales pages, landing pages, and more — all optimized for Google and AI search. Whether you need brand new copy or a refresh of what's already there, here's how it works:

New Website Copy

New website copy is best for brand new websites or businesses ready for a full refresh. Includes SEO strategy, messaging, and structure — not just rewriting what's already there.

$425 for the first page
$340 for each additional page

Editing Existing Copy

If your website has a good foundation but needs clarity, stronger messaging, and better SEO, I'll refine what's already there to improve performance. This is best if you’re already getting leads.

$325 for the first page
$240 for each additional page

5% discount for projects with 5+ pages. The first page includes additional time for research, messaging direction, and SEO strategy.

Polly Clover holding You Are a Badass Book

Who are website copywriting services for?

You’re in the right place if you’re a business owner or service provider who:

  • Isn’t getting enough inquiries or bookings from your website

  • Feels like your messaging doesn’t fully reflect your brand

  • Wants to show up in search but isn’t quite there yet

  • Has a brand new website and needs copy that shows up and converts

  • Wants your website to work harder for your business

Polly Clover typing website copy on laptop

Businesses & Brands I’ve Worked With

I’ve written website copy for over a hundred brands across various industries. I especially love working with small business owners and service providers, including:

  • Photographers

  • Therapists

  • Coaches

  • Marketers

  • Estheticians

  • Spiritual mentors

  • Travel bloggers

  • Pet brands

  • Local businesses

Client Wins & Case Studies

301% Traffic Increase: A Mother-Daughter Coach & Therapist

The challenge: Her website wasn't bringing in consistent traffic or inquiries. She wanted potential clients to see themselves in her copy and feel confident she was the right person to work with.

What we did: I started with a website audit to identify gaps, then rewrote and updated pages based on those findings. We also launched a blogging strategy to build long-term organic traffic.

The Results:

  • 301% increase in website traffic within six months

  • More bookings from organic traffic

  • First client booked directly through Google

  • Still working together after one year

"Polly Clover Writes will change your business! Polly has been writing for my elopement + intimate wedding photography business for 2.5 years now. With her hard work, I now receive 50% of my annual clients through Google! Polly offers exceptional organization in her business while remaining kind and profession[al], which makes working so closely with her each month not only a breeze, but fun! If you're still on the fence about hiring her, let this be the convincing review you need!"

50% of Clients Now Come From Google: A Photographer

The challenge: Her website had limited content and wasn't driving consistent traffic, inquiries, or bookings. She wanted to grow her reach on Google and have resources to send to potential and booked clients.

What we did: I rewrote her website copy for better SEO and messaging, then launched a blog strategy to grow her organic reach over time.

The Results:

  • 50% of annual clients now come through Google

  • Consistent increase in traffic, inquiries, and bookings

  • Still working together after three years

"I was nervous to invest in SEO because I wasn't sure what the ROI would look like. I am so happy I did invest! My website traffic has increased by 301% since I hired Polly!! I am getting more leads and interest in my work, and I have my first client who found me from Google! Polly is amazing and so easy to work with. If you're thinking about hiring, just do it."

From Zero to 18,000 Monthly Visitors: Day Spa

The challenge: This brand new business needed website copy to create an online presence, grow organic traffic, and convert visitors into bookings.

What we did: I wrote their website copy from scratch and launched a blogging strategy to build long-term visibility. When they rebranded, I rewrote their copy to reflect their new direction.

The Results:

  • 18,000 monthly organic website visitors

  • Consistent increase in bookings

  • Worked together for 4.5 years

"She's helped us reach 18,000 monthly organic website visitors. She's the person you need for anything related to website copywriting, SEO, and content marketing. She's helped us write website copy and optimize two sites for SEO. She also manages our blog content and SEO strategy for both websites. Polly is a true content writing and SEO expert and will lead your marketing projects into the best investment you can ever make within your marketing strategy. We're amazed by her professionalism and industry knowledge and couldn't be happier."

How Website Copywriting Works

My process is backed by over six years of website copywriting experience. It's simple, strategic, and completely done for you.

Step 1: Brand Research

I send a questionnaire to learn about your business, offers, target audience, and goals — then do my own research to make sure your copy accurately represents your brand.

Step 2: Website & Content Audit

If you have an existing site, I review your current copy to identify gaps and opportunities to improve your messaging and SEO strategy.

Step 3: Website Copywriting

I write or edit your pages with clear, strategic copy that supports your SEO strategy, speaks to your audience, and encourages them to take the next step.

Step 4: Revisions & Finalization

I’ll share your copy via Google Docs so you can review and request edits to make sure everything feels aligned and ready to share with the world.

Website Copywriting: FAQs

Let’s Get Your Website Working For You

If you’re ready for website copy that helps you show up, stand out, and turn visitors into leads, let’s chat.