Website Copywriting Services for More Traffic, Leads, and Visibility
Is your website attracting strong leads and encouraging them to reach out? If not, let’s fix that.
I offer website copywriting services to help you show off your amazing brand, appear in Google and AI search, and encourage your audience to take action.
Why Your Website Copy Actually Matters
Your website should be working for you, even when you’re offline. If it’s not generating traffic and leads, it’s not doing its job.
An effective website marketing strategy requires copy that:
• Helps you show up in search engines and AI tools
• Connects with your target audience
• Guides your ideal client or customer toward taking action
Without clear, strategic copy, people get confused and leave your site — or never find you in the first place.
SEO Website Copywriting Services & Rates
This isn't just writing words for your website. It's strategic, SEO-focused copywriting designed to bring in organic traffic and generate strong leads.
I write and edit home, about, services, sales pages, landing pages, and more — all optimized for Google and AI search. Whether you need brand new copy or a refresh of what's already there, here's how it works:
New Website Copy
New website copy is best for brand new websites or businesses ready for a full refresh. Includes SEO strategy, messaging, and structure — not just rewriting what's already there.
$425 for the first page
$340 for each additional page
Editing Existing Copy
If your website has a good foundation but needs clarity, stronger messaging, and better SEO, I'll refine what's already there to improve performance. This is best if you’re already getting leads.
$325 for the first page
$240 for each additional page
5% discount for projects with 5+ pages. The first page includes additional time for research, messaging direction, and SEO strategy.
Who are website copywriting services for?
You’re in the right place if you’re a business owner or service provider who:
Isn’t getting enough inquiries or bookings from your website
Feels like your messaging doesn’t fully reflect your brand
Wants to show up in search but isn’t quite there yet
Has a brand new website and needs copy that shows up and converts
Wants your website to work harder for your business
Businesses & Brands I’ve Worked With
I’ve written website copy for over a hundred brands across various industries. I especially love working with small business owners and service providers, including:
Photographers
Therapists
Coaches
Marketers
Estheticians
Spiritual mentors
Travel bloggers
Pet brands
Local businesses
Client Wins & Case Studies
301% Traffic Increase: A Mother-Daughter Coach & Therapist
The challenge: Her website wasn't bringing in consistent traffic or inquiries. She wanted potential clients to see themselves in her copy and feel confident she was the right person to work with.
What we did: I started with a website audit to identify gaps, then rewrote and updated pages based on those findings. We also launched a blogging strategy to build long-term organic traffic.
The Results:
301% increase in website traffic within six months
More bookings from organic traffic
First client booked directly through Google
Still working together after one year
"Polly Clover Writes will change your business! Polly has been writing for my elopement + intimate wedding photography business for 2.5 years now. With her hard work, I now receive 50% of my annual clients through Google! Polly offers exceptional organization in her business while remaining kind and profession[al], which makes working so closely with her each month not only a breeze, but fun! If you're still on the fence about hiring her, let this be the convincing review you need!"
50% of Clients Now Come From Google: A Photographer
The challenge: Her website had limited content and wasn't driving consistent traffic, inquiries, or bookings. She wanted to grow her reach on Google and have resources to send to potential and booked clients.
What we did: I rewrote her website copy for better SEO and messaging, then launched a blog strategy to grow her organic reach over time.
The Results:
50% of annual clients now come through Google
Consistent increase in traffic, inquiries, and bookings
Still working together after three years
"I was nervous to invest in SEO because I wasn't sure what the ROI would look like. I am so happy I did invest! My website traffic has increased by 301% since I hired Polly!! I am getting more leads and interest in my work, and I have my first client who found me from Google! Polly is amazing and so easy to work with. If you're thinking about hiring, just do it."
From Zero to 18,000 Monthly Visitors: Day Spa
The challenge: This brand new business needed website copy to create an online presence, grow organic traffic, and convert visitors into bookings.
What we did: I wrote their website copy from scratch and launched a blogging strategy to build long-term visibility. When they rebranded, I rewrote their copy to reflect their new direction.
The Results:
18,000 monthly organic website visitors
Consistent increase in bookings
Worked together for 4.5 years
"She's helped us reach 18,000 monthly organic website visitors. She's the person you need for anything related to website copywriting, SEO, and content marketing. She's helped us write website copy and optimize two sites for SEO. She also manages our blog content and SEO strategy for both websites. Polly is a true content writing and SEO expert and will lead your marketing projects into the best investment you can ever make within your marketing strategy. We're amazed by her professionalism and industry knowledge and couldn't be happier."
How Website Copywriting Works
My process is backed by over six years of website copywriting experience. It's simple, strategic, and completely done for you.
Step 1: Brand Research
I send a questionnaire to learn about your business, offers, target audience, and goals — then do my own research to make sure your copy accurately represents your brand.
Step 2: Website & Content Audit
If you have an existing site, I review your current copy to identify gaps and opportunities to improve your messaging and SEO strategy.
Step 3: Website Copywriting
I write or edit your pages with clear, strategic copy that supports your SEO strategy, speaks to your audience, and encourages them to take the next step.
Step 4: Revisions & Finalization
I’ll share your copy via Google Docs so you can review and request edits to make sure everything feels aligned and ready to share with the world.
Website Copywriting: FAQs
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I can write website copy for any pages your website needs, including home, about, contact, services, sales pages, and landing pages. Most clients update multiple pages for a cohesive user experience — and it supports your overall SEO strategy since search engines look at your website as a whole.
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SEO copywriting is the process of writing website content that helps your site show up in search engines like Google while still sounding natural and engaging for humans.
It also includes optimizing content for AI tools, which often pull from well-structured, helpful website copy. Because of this, SEO and AI optimization require similar strategies and work together.
My SEO copywriting services include keyword research, proper formatting, and conversion-focused content that aligns with what your target audience is searching for.
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Absolutely! I use SEO copywriting strategies and structure content to work for both search engines and AI tools.
That said, website copy is the foundation. While it helps with visibility and conversions, ongoing strategies like blogging (which I also offer!) are what build long-term organic traffic and leads.
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Writing new website copy means starting from scratch to build your messaging, structure, and SEO strategy. This is a good fit for a new website or a site that needs an overhaul rather than a few quick fixes.
Editing focuses on improving the clarity, flow, and SEO of copy that already has a solid foundation. This works well if your overall strategy is mostly in place but needs minor refinements and optimization updates.
If you’re not sure which is best for your site, reach out so we can figure it out together.
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Your copy likely needs support if your website doesn’t clearly explain what you offer, isn’t showing up in search results, or isn’t bringing in consistent inquiries.
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I write for a wide range of businesses, especially small business owners and service providers. Even if I haven’t worked in your specific industry, I use research and strategy to create copy that speaks to your audience and supports your goals.
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I usually book website copy projects one to three months in advance. Once your project starts, it should be completed within two to four weeks, depending on the scope and communication.
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I offer up to two rounds of revisions. I'll share your copy via Google Docs where you can leave comments and request changes.
These are edits to refine and improve the copy, not full rewrites. My goal is for you to feel confident and excited about your website when we're done.
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Yes — this is one of my favorite parts of the process. I’ll ask questions, review your current site, and help you figure out what will actually make your website more effective.
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I don’t offer specific guarantees, since results depend on factors like your industry, competition, and overall marketing strategy.
What I can promise is that I bring strategy, experience, and thoughtful SEO copywriting to every project. I’ve helped over a hundred clients increase their website traffic, inquiries, and bookings, and I’m committed to helping you do the same.
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No, my rates aren’t negotiable. I’ve set my rates as low as possible to meet my ideal clients where they are. However, I also account for the time, strategy, and tools required to deliver high-quality website copywriting services.
That said, projects are customizable. I’m more than happy to find an approach that fits your needs and budget.
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To get started, reach out through my contact page.
From there:
I’ll learn more about your project and goals
We’ll confirm scope and timeline
I’ll send a questionnaire, contract, and invoice
I’ll get to work and send your copy when it’s ready
Let’s Get Your Website Working For You
If you’re ready for website copy that helps you show up, stand out, and turn visitors into leads, let’s chat.

