Do People Still Read Blogs? What You Must Know in 2025

“Blogging is dead.” “Do people still read blogs?” We’ve all heard these comments — but here’s the truth: blogging is very much alive, and it’s one of the most effective marketing tools for small business owners, e-commerce brands, large companies, and creators alike.

As an SEO Writer and Consultant, I write blogs almost every day. Even in 2025, I see how blogging can drive website traffic, build trust with your audience, and generate leads. 

In this article, I’ll share the latest research, trends, and strategies to show you exactly why blogging still matters and how you can make it work for your business and goals.

Do people still read blogs?

Many people still read blogs, and some read them regularly.

I recently shared polls on LinkedIn and Threads asking if people still read blogs. Out of 110 respondents, the majority said they often read or skim blog articles.

As you can see below, my website traffic increased 269% over the last year compared to the previous year. Most of my website traffic is directed to my blog, which helps generate inbound leads, new clients, and new email subscribers.

Is blogging still relevant in 2025? The stats

• 84% of corporate websites have a blog

• 69% of marketers use long-form articles

• 77% of bloggers say blogging delivers results

• 51% of bloggers get strong results when spending 4+ hours on an article

• 71% of small businesses are satisfied with their SEO results

• 46% of small businesses are planning to invest in SEO this year

Sources: Content Marketing Institute, Orbit Media, & LocaliQ

From this, it’s clear that many successful businesses maintain a blog. When you combine SEO blogging with strategy, you can achieve strong results.

Reasons People Still Read Blogs

In 2025, blogs remain popular because they provide:

• In-depth information - Blogs allow you to thoroughly discuss a topic in a way that short-form content or social posts can’t. Readers often want detailed explanations, step-by-step guides, or case studies that help them fully understand a topic.

• Problem-solving support - People often turn to blogs for solutions to specific challenges. Whether it’s learning how to improve a skill, fix an issue, or learn about a product or service, blogs can offer practical advice and actionable steps.

• Niche content - Blogs can reach specific audiences with focused interests. Niche blogs (e.g., fashion, skincare, travel, etc.) allow readers to find highly relevant long-form content. Writing for your niche is one of the best ways to stand out against competitors and build authority.  

• Entertainment and news - Some blog readers like interesting stories, personal experiences, and timely updates on topics they care about. Blogs can combine storytelling with useful insights, keeping readers entertained while also informing them about trends, product launches, or industry developments.

The Evolution of Blogging

Blogging used to be more like an online diary. Today, it’s primarily used to educate your target audience, build trust, and generate strong leads. Businesses often blog to market services or products, grow email lists, or monetize with affiliate marketing.

What I appreciate about modern blogging is that you can still share personal experiences. Blogs perform better when you include storytelling that connects emotionally with readers. Providing specific examples is also helpful since readers are looking for actionable advice.

In 2025, most blog readers want to:

• Get answers to their questions

• Learn how to do something

• Get relevant information on trends, news, products, etc.

• Decide what to buy

• Get advice from an expert or trusted source

How People Consume Blog Content in 2025

There are several ways your audience might consume your content: 

• Scanning for information - Many readers skim articles to quickly find main points or specific answers.

• Repurposed content on other platforms - You can also share blog content via social media, email newsletters, YouTube, or Pinterest.

• AI and language models, like ChatGPT - Summaries and overviews from AI tools frequently pull from blog content.

• Search engine visibility - Even if readers only briefly interact with your articles, clicks or partial reads, help your content appear in search results and attract more readers over time.

Tips for Successful Blogging in 2025

Now that we know people do still read blogs, how do you make yours stand out with 600 million blogs on the internet?

I get great results for my blog and for my clients by using these blogging tips for every article I write. For example, one client gets half her leads through Google organic search. Another client has a successful e-commerce store due to SEO blogging.

Quality and quantity matter

Two common blogging debates are about quality vs quantity and blog length.

Here’s what works in 2025:

• Blog articles with 1,500+ words typically drive better results

• Cover topics thoroughly – the best word count depends on topic depth

• Publish or update content at least bi-weekly for the best results

• Avoid low-quality posts just to publish, as this can hurt your overall performance

Set a dedicated number of hours each week for blogging and focus on creating high-quality content. My SEO blogging course includes a customizable content calendar to help plan content efficiently.

Meet user intent

Google prioritizes content that fully satisfies user queries. Your goal is to leave the reader completely informed so they don’t need to search elsewhere.

To meet user intent:

• Be specific and clear in your answers

• Include your target keyword in the first few sentences

• Avoid unnecessary fluff

• Share examples, resources, and visuals

• Consider an FAQ section for additional value

Write skimmable content

Most readers scan blogs due to time constraints or attention span. 

Help your audience quickly find key information with:

• Headers to break up content

• Lists and charts

• Short paragraphs (1–3 sentences)

• Visuals like images, videos, or graphics

• Emphasized text for key points

Share unique content

With millions of blog articles, your content needs to stand out. Ideally, your articles will offer unique information that can’t be written entirely by someone else.

While you’ll naturally share the important ideas that other articles also cover, use these strategies to make your content unique:

• Share personal experiences

• Offer specific examples relevant to your readers

• Get insights from subject matter experts (I love using Qwoted for this)

Help readers solve their problems

Most blog readers are looking to solve a problem. Think about your target keyword – for this article, it’s “do people still read blogs?”. Readers want to know if blogging is worth it and how to write articles that people actually read. 

Covering your audience’s pain points builds trust, which is key for conversions, whether you want readers to inquire about working together, browse your products, or join your email list.

Optimize for SEO & AI

Search engine and AI optimization are closely connected. SEO is about writing clear, organized content that helps your readers. This type of content not only improves your Google rankings but also makes it easier for AI to understand and pull content from your articles. In other words, when you optimize for SEO, you’re also optimizing for AI — and vice versa.

To make your content discoverable and easy for both search engines and AI tools to surface:

• Target high-traffic keywords - Place your main keyword in the title, intro, and naturally throughout the post. KeySearch is my go-to tool for keyword research.

• Answer questions directly - Use clear, concise language so Google search and AI can easily showcase your content.

• Use strong formatting – Break content into headers, lists, and short paragraphs for readability.

• Provide depth – Go beyond quick answers with examples, resources, or data.

• Match user intent – Fully satisfy the reader’s search so they don’t need to look for content elsewhere.

Have multiple traffic sources

Website marketing is highly effective, but relying on a single channel limits your reach. Using multiple traffic sources boosts visibility, attracts more readers, and increases your chances of generating leads.

Here are effective ways to promote your blog:

• Social media platforms - Share your articles on Instagram, Facebook, or LinkedIn to drive traffic and engagement. Create posts with a summary of the content and link to your article for those who want more.

• Email marketing - Similar to social media, send your email list a brief overview of your article with a link to read more. Flodesk is my favorite email marketing platform because of its customizable templates and flat-rate pricing, regardless of how large your list grows.

• YouTube - Create videos related to your blog content and include links to your articles.

• Pinterest - Make multiple pins for each blog post and share them to drive long-term traffic.

• Guest blogging - Reach new audiences by contributing articles to blogs with similar readers and linking back to your content.

Who reads blogs?

The majority of people who use the internet to learn or make purchases read blogs. Even quick Google searches show blog content, often in the “People also ask” sections or AI summaries.

For example, if we search “solo travel tips” on Google, the AI overview shows and links to blog content.

What has replaced blogging?

Some argue that social media, YouTube, or AI overviews have replaced blogs. However, blogs still stand out from other content because they:

• Offer long-form content optimized for SEO - This allows you to cover topics in depth, answer multiple questions, and rank for a variety of search queries.

• Live on your website indefinitely – Unlike social posts or temporary AI summaries, blog articles remain accessible, building long-term traffic, authority, and leads over time.

• Attract readers who are ready to buy – Blog readers are often looking for detailed information and solutions, making them more likely to convert than audiences browsing social media, quick AI snippets, or YouTube shorts.

How to save time using multiple platforms

Time is limited, and creating content for every platform from scratch can quickly become overwhelming. Blogging makes this easier because you can repurpose long-form blog content into short-form content for social media, email newsletters, or podcasts to reach even more people.

For example, you can break down one blog post into:

• Social media posts highlighting key tips or quotes

• Email newsletter snippets linking back to the full article

• Podcast episodes or segments discussing the same topic in a conversational way

Do people still read blogs? Conclusion

I hope this article helped you better understand why blogging still matters in 2025. People continue to read blogs regularly, and the latest stats show that blogging remains an effective tool for reaching audiences, building trust, and generating strong leads.

When done well, blogs are an effective marketing strategy that can help you achieve your business goals.

For more help with blogging, explore my offers. Whether you need done-for-you, done-with-you, or DIY support, I’d love to help you create content that your audience can easily find, read, and engage with.