How to Hire a Copywriter for Your Business in 2026
You've got a product or service worth talking about — but is your website copy doing the talking for you? If not, you might need to hire a copywriter to help make sure your getting traffic, leads, and sales.
About a year ago, a client came to me after using AI to write her website copy. I quickly discovered a few problems: the copy didn't show off her offers the way they deserved, her traffic was minimal, and potential clients weren’t reaching out. Once I rewrote the copy and we added it to her site, she started getting more traffic and inquiries.
Keep reading to find out if you need to hire a copywriter and how to do it. I'll share all the important details, including reasons to hire a writer, skills to look for, different types of copywriters, and average rates.
Reasons to Hire a Copywriter
There are several reasons you might work with a copywriter:
Writing isn't your thing (and that's okay!)
Your to-do list is already overwhelming
You're too close to your business and want fresh eyes
You've launched a new offer and want it to succeed
You're ready to actually get traffic and leads
You can write off copywriting services when you file taxes
Different Types of Copywriters
There isn't just one type of copywriter, and you want to make sure you know what kind of writer you need before you start looking for one to work with. Keep in mind that many copywriters offer various kinds of copy services.
SEO Copywriter - Writes copy that helps your website show up on Google and AI tools like ChatGPT and AI Overviews, so the right people can actually find you (this is what my website copywriting services include)
Conversion Copywriter - Writes copy designed to turn visitors into leads and customers once they land on your site (I pair this with my SEO work)
Social Media Copywriter - Writes social media posts to encourage your audience to engage with you and want your service or product
Brand Copywriter - Writes copy that will make your brand stand out (i.e., for logos, theme songs, or catchphrases)
Technical Copywriter - Writes in-depth copy that makes a tech product easy to understand
Where to Hire a Copywriter
There are several ways to find and hire a writer, including recommendations, Google searches, and freelancing platforms.
Recommendations
If you know other business owners, there's a good chance at least one of them works with a copywriter. Ask around — a personal recommendation often comes with built-in trust.
You can also post on Facebook, LinkedIn, or other social platforms asking for suggestions.
Many of the best copywriters have their own website with SEO-friendly copy, because they understand how important it is. Try searching Google for phrases like "copywriting services." And if it makes sense, add your niche (e.g., "skincare copywriter").
You'll see a mix of websites on the results page, including local businesses if you'd prefer to hire someone nearby.
Here's an example of how my business shows up on Google:
Freelancer platforms
Freelancer platforms like Upwork and Fiverr are websites where freelance copywriters look for work.
Freelancer platforms like Upwork and Fiverr are websites where freelance copywriters look for work.
These platforms attract a huge range of writers — some inexperienced and other highly skilled. You can find affordable copywriters and compare a lot of writers at once, but it also means quality can vary widely. Expect to spend some time weeding through profiles, reading reviews, and vetting candidates before you find the right fit.
Copy you like
If you come across copy you like, you may be able to connect with the writer.
Consider reaching out to the business to let them know you love their copy and would love to reach out to their writer. Most would be happy to share.
What to Look for in a Copywriter
Copywriters have many valuable skills, but which ones actually matter most when you're hiring?
Great written communication
In any working relationship, clear communication matters. If a copywriter communicates well in writing, through emails, briefs, or project updates, it's often a good sign they'll bring that same clarity and skill to the copy they write for your audience.
Knowledge of SEO
If you're hiring a website copywriter, they should have knowledge of SEO. This helps your site show up on Google and AI search tools, but it also gives your content direction so it speaks to the right audience.
As an SEO Writer and Consultant, I specialize in copywriting that helps clients increase visibility and organic website traffic.
Understanding of Conversion Copywriting
Traffic alone doesn't grow your business. Conversions matter, too.
A skilled copywriter should know how to write for conversions: guiding readers toward taking action, whether that's booking a call, making a purchase, or signing up for your list.
Open to feedback
Copywriting is a collaborative effort. While you're hiring a copywriter to take work off your plate, you still know your brand and audience better than anyone. A professional copywriter will want your feedback and take it seriously.
When talking to prospective copywriters, ask how they handle feedback. For example, I keep a running document for each client where I track their notes and preferences to refer back to.
Client results and testimonials
One of the most reliable ways to gauge a copywriter's skill and working style is through other people's experiences. Look for case studies, client results, and testimonials on their website — or ask directly if that information isn't published.
For example, I share both case studies and reviews on my website copywriting service page.
Copywriting Rates
Copywriting rates vary based on the writer's experience, the type of copy, and turnaround time. Here's a general idea of what to expect, based on data from U.S. market rates:
Single Email - $75-$400
Landing Page - $300-$2,000
Website Copy (5-7 pages) - $1,500-$7,000
White Paper (2,500-5,000 words) - $1,000-$5,000
Social Media Copy (monthly) - $500-$2,500
My website copywriting rates range from $240 to $425 per page.
Ideally, you'll find rates listed on a copywriter's website, like on my services pages. If not, ask directly — a trustworthy writer will be transparent.
Tips for Interviewing a Copywriter
Hiring a copywriter isn't usually a formal interview — freelancers work with you, not for you. But it’s still great to ask questions to ensure they’re a good fit.
Some copywriters prefer email communication, and others will schedule a call. Either works as long as communication is clear and your questions get answered.
Questions to ask:
What's your experience with [x job type or niche]?
What does your process look like?
How and how often will we communicate?
How do you get to know a client's brand?
What do you need from me to write great copy for my business?
How does payment work — invoicing, due dates, accepted methods?
How do revisions work?
Also worth considering:
Does their portfolio show the kind of work you're looking for?
Are they asking about your business and goals?
Do they seem genuinely invested in helping you succeed?
Does it feel like a good fit personality-wise?
Once you've covered these, either let them know you'd love to move forward and ask about next steps or tell them when they can expect to hear back from you.
How to Hire a Copywriter: FAQs
Is it worth hiring a copywriter?
For most businesses, yes. A skilled copywriter helps your website show up on Google and AI tools, communicate your offers more clearly, and convert visitors into leads or customers.
What's the difference between a copywriter and a content writer?
Copywriters typically focus on persuasive, sales-driven copy (like website pages, landing pages, and emails) meant to drive a specific action. Content writers usually focus on informational or educational content, like blog articles, meant to build trust and authority over time. Many writers, like myself, do both.
How much does a hiring copywriter cost?
It typically costs $100 to $700+ per page to hire a copywriter, depending on experience and project scope. Rates can vary widely depending on the type of copywriting involved, the copywriter's experience level, and how the project is structured.
Can I use ChatGPT for copywriting?
While you can use ChatGPT as a starting point, I recommend avoiding or limiting your use. AI-generated copy lacks brand voice, strategic SEO structure, and the persuasive nuance needed to convert readers into leads or customers.
Many business owners find that copy written or refined by an experienced human copywriter performs significantly better.
Ready to hire a copywriter?
Hiring a copywriter isn't about simply handing off a task. It's a collaborative relationship to help you reach your goals. The right copywriter brings SEO knowledge, conversion-focused writing, and clear communication.
If you're ready to hire an SEO copywriter for your website, I'd love to chat. I specialize in website copywriting for small business owners and service providers.h
Explore my website copywriting services or contact me to get started.
