How Much Does Website Copywriting Cost in 2026?
Good website copy can help you increase your visibility and encourage people to take action. But how much does website copywriting actually cost? Most website copywriting rates are $100 to $700+ per page, depending on experience and project scope.
Before you hire a copywriter, it’s important to know what affects cost and what a project should include. Below, I’ll share what to look for and what you can expect. I’ll also share my own rates as a website copywriter who specializes in SEO and conversion-friendly copy.
What is website copywriting?
Website copywriting is the strategic content on your website designed to help you show up in search and turn visitors into leads or customers. This includes your home, about, services, and other core pages.
Rather than just having words on your site, copywriting is intentional. It's built around SEO, your brand voice, and your audience’s needs to help increase visibility and leads.
How much does website copywriting cost?
Website copywriting typically costs $100 to $700+ per page, though rates can vary widely depending on the copywriter's background, experience level, and the scope of your project.
Working with an agency also tends to cost significantly more than hiring a freelancer, since agencies have additional costs to cover, such as in-house staff and office space.
Most website copywriters charge per page or per project, but you'll also find writers who charge hourly or per word. Per-project pricing tends to work best for both parties — you know exactly what you're paying, and the writer knows what they’re earning upfront.
Hourly and per-word pricing might make sense if you and the copywriter are still figuring out the scope together before committing to a flat rate.
My Website Copywriting Rates
My website copywriting prices are flat-fee per page, so you know exactly what you're paying before we start the project.
New Website Copy: $425 for the first page, $340 for each additional page
Editing Existing Copy: $325 for the first page, $240 for each additional page
5% discount on projects with 5+ pages
I charge more for the first page to include the research, messaging direction, and SEO strategy that shapes the entire project.
With over six years of experience, my rates are on the lower end to preserve accessibility. I love working with service providers and small business owners, who often have smaller marketing budgets. Reach out if you’d like to chat about your project!
What Website Copywriting Includes
Website copywriting is more than just the words. Experienced copywriters should have a full process designed to help your site show up on Google and AI and encourage people to take action. If you’re hiring a copywriter, be sure you ask what they include.
Here's what a successful website copy project should cover:
Page-specific copy - Home, about, services, sales pages, landing pages, and any other core pages your site needs.
Keyword research & SEO strategy - Finding the terms your audience is actually searching for, then building the page structure around them so you show up in search.
Messaging & brand voice - Copy that sounds like you and clearly communicates what makes you different from your competitors.
Conversion-focused writing - Calls to action and page structure that guide visitors toward booking a call, making a purchase, or reaching out.
On-page SEO formatting - Headers, meta titles, and meta descriptions optimized for both Google and AI search tools like ChatGPT and AI Overviews.
Revisions - A chance to review your copy and request changes before it's finalized, so you feel confident and excited about the final project.
How much does website copywriting cost? FAQs
What affects website copywriting rates?
A copywriter's background, experience level, and project scope all affect their rates. Specialized writers with industry expertise or years of experience often charge more, and larger or more complex projects cost more than a simple single page. Whether you hire a freelancer or an agency will also impact rates, as agencies usually charge significantly more due to overhead.
What are reasonable website copywriting rates?
Reasonable rates generally fall between $100 and $700+ per page, depending on the copywriter's experience and what's included in the project. Beginner writers often are on the lower end, while experienced copywriters usually charge more. My own rates range from $240 to $425 per page, which reflects my experience while staying accessible for small business owners and service providers.
Is website copywriting the same as blog writing?
No, website copywriting and blog writing serve different purposes. Website copy is persuasive and designed to convert visitors into leads or customers on core pages like home, about, and services. Blogging is typically more informational and meant to increase organic website traffic and build trust with website visitors.
When should I hire a website copywriter?
You should hire a website copywriter if your site isn't bringing in consistent traffic or inquiries, or if your messaging doesn't clearly reflect your brand. It's also helpful if you're launching a new website or offer and want to be set up for success. Even if your site is performing okay, a copywriter can help you show up more in search and convert more of your current visitors.
How much does website copywriting cost? Next Steps
Website copywriting prices vary based on a copywriter's experience, your project scope, and their pricing model. You can generally expect to pay $100 to $700+ per page, but be sure you understand what the cost includes before you hire.
If you're ready for website copy that helps you show up on Google and AI search, connect with your audience, and turn visitors into leads, I'd love to help.
Explore my website copywriting services or reach out to get started.
